LibGuides: Mass Communication and Media: Background Information

Gale eBooks

Pew Research Center
The Pew Research Center for the People and the Press is an independent, non-partisan public opinion research organization.
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Monthly polls focus on politics and public policy. A weekly survey gauges the public's interest in and reaction to major news events.
Kaiser Family Foundation
The Foundation conducts research concerning the relationship between entertainment media and health, with a special focus on children and media.
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Major research projects include such topics as how teens use the Internet for health information; the amount of time children of all ages spend watching TV, playing video games, using computers, and reading; sexual messages on television; how health policy issues are portrayed on TV's medical dramas; what viewers learn from health information in entertainment shows; the role of media in childhood obesity; and the impact of media-based public health campaigns. The Foundation also studies public policies on related media topics, including public service advertising on television, TV ratings, the V-Chip, and the impact of Internet filtering.
Gallup
Gallup measures and tracks public opinion about political, social, and economic issues of the day, including highly sensitive or controversial subjects.

Ad Age
An information source for advertising, marketing and media.
Adweek
A source for news and information about the media industry, particularly advertising.
Broadcasting & Cable
A source for broadcasting industry news.
Film Journal
Covers the motion picture industry, with special emphasis on theatrical exhibition. Reports U.S. and international news, with features on upcoming movies, industry trends, theatre design, equipment, concessions, digital cinema, sound, screen advertising, and other industry-related topics.